Berkowitz, Eric N. <br/><br/>
Essentials of health care marketing 

 - Massachusetts  Jones and Bartlett Publishers  2004 
 - xvi, 409 p.  : ill.  ; 23 cm. 
<br/><br/> Originally published: Gaithersburg, Md. : Aspen Publishers, 1996. 
<br/><br/><label>ISBN: </label>0763732680 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Medical care -Marketing--Psychological influences--Sociocultural influences--Organizational strategy--Advertising campaign--Strategic marketing--Mass marketing--Marketing audit--Health care--FMS
<br/><br/><label>Dewey Class. No.: </label>362.10688  / BER