TY  - BOOK
AU  - Berkowitz,Eric N.
TI  - Essentials of health care marketing
SN  - 0763732680 (pbk)
U1  - 362.10688 
PY  - 2004///
CY  - Massachusetts
PB  - Jones and Bartlett Publishers
KW  - Medical care -Marketing
KW  - Psychological influences
KW  - Sociocultural influences
KW  - Organizational strategy
KW  - Advertising campaign
KW  - Strategic marketing
KW  - Mass marketing
KW  - Marketing audit
KW  - Health care
KW  - FMS
N1  - Originally published: Gaithersburg, Md. : Aspen Publishers, 1996
ER  -