Ammara Rashid Minhas (15701)

Exploring the impact of consumer stress factors on hedonic consumption in the presence of consumer emotional intelligence - Islamabad (unpublished) 2017 - 66 p. : ill. ; 29 cm. +CD

Submitted in partial fulfillment of the requirement of the degree of Master of Sciences to the Faculty of Management Sciences. Includes bibliographical references Thesis Supervisor: Mr. Mubashir Hassan Zia

Thesis (MS)--Riphah International University, 2017


English


Marketing--Consumer behavior--Interpersonal influence--Informational influence--Leadership--Management--FMS

658.8 / AMM