Imtiaz Saleem (9701)

Impact of relationship marketing tactices on customer loyalty through mediating role of trust in Pakistan mobile telecom sector - Islamabad (unpublished) 2017 - vi, 87 p. : ill. ; 29 cm. +CD

Submitted in partial fulfillment of the requirement for the degree of Master of Sciences to the Faculty of Master Sciences. Includes bibliographical references Thesis Supervisor: Mr. Mubasher Hassan

Thesis (MS)-- Riphah international University, 2017


English


Marketing--Marketing tactics--Brand image--Customer loyalty--Telecom sectors--Strategic decision--FMS

658 / IMT