Impact of relationship marketing tactices on customer loyalty through mediating role of trust in Pakistan mobile telecom sector - Imtiaz Saleem (9701) (Islamabad (unpublished), 2017)
Submitted in partial fulfillment of the requirement for the degree of Master of Sciences to the Faculty of Master Sciences.
Includes bibliographical references
Thesis Supervisor: Mr. Mubasher Hassan
Thesis (MS)-- Riphah international University, 2017
English
Keywords: Marketing -- Marketing tactics -- Brand image -- Customer loyalty -- Telecom sectors -- Strategic decision -- FMS