00862nam a22001817a 4500040003600000082001300036100002500049245013200074260003500206300003700241500012800278500004000406500004300446502005600489546001200545650010600557999001700663  cRiphah International University  a658bIMT  aImtiaz Saleem (9701)  aImpact of relationship marketing tactices on customer loyalty through mediating role of trust in Pakistan mobile telecom sector  aIslamabadb(unpublished)c2017  avi, 87 p.b: ill.c; 29 cm.e+CD  aSubmitted in partial fulfillment of the requirement for the degree of Master of Sciences to the Faculty of Master Sciences.  aIncludes bibliographical references  aThesis Supervisor: Mr. Mubasher Hassan  aThesis (MS)-- Riphah international University, 2017  aEnglish  aMarketingvMarketing tacticsvBrand imagevCustomer loyaltyvTelecom sectorsvStrategic decisionvFMS  c19724d19724