@book{19725,
	author = {Imtiaz Saleem (9701)},
	title = {Impact of relationship marketing tactics on customer loyalty through mediating role of trust in Pakistan mobile telecom sector},
	publisher = {(unpublished)},
	year = {2017},
	address = {Islamabad},
	note = {Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Marketing to the Faculty of Master Sciences.}
}