Imtiaz Saleem (9701) <br/><br/>
Impact of relationship marketing tactics on customer loyalty through mediating role of trust in Pakistan mobile telecom sector 

 - Islamabad  (unpublished)  2017 
 - vi, 87 p.  : ill.  ; 29 cm.  +CD 
<br/><br/> Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Marketing to the Faculty of Master Sciences.  Includes bibliographical references  Thesis Supervisor: Mr. Mubasher Hassan 
<br/><br/>Thesis (MS)-- Riphah international University, 2017 
<br/><br/><br/>English 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Marketing tactics--Customer trust--Customer loyalty--Strategic decision--Telecom sector--FMS
<br/><br/><label>Dewey Class. No.: </label>658  / IMT