00847nam a22001697a 4500040003600000082001300036100002500049245013100074260003500205300003700240500014100277500004000418500004300458502005600501546001200557650010800569  cRiphah International University  a658bIMT  aImtiaz Saleem (9701)  aImpact of relationship marketing tactics on customer loyalty through mediating role of trust in Pakistan mobile telecom sector  aIslamabadb(unpublished)c2017  avi, 87 p.b: ill.c; 29 cm.e+CD  aSubmitted in partial fulfillment of the requirement for the degree of Master of Sciences in Marketing to the Faculty of Master Sciences.  aIncludes bibliographical references  aThesis Supervisor: Mr. Mubasher Hassan  aThesis (MS)-- Riphah international University, 2017  aEnglish  aMarketingvMarketing tacticsvCustomer trustvCustomer loyaltyvStrategic decisionvTelecom sectorvFMS