00895nam a22001937a 4500 0 0 0 1 IMC IMC 2017-08-01 0 658 IMT 35016 2017-08-01 00:00:00 1 2017-08-01 TH 19725 19725 Riphah International University 658 IMT Imtiaz Saleem (9701) Impact of relationship marketing tactics on customer loyalty through mediating role of trust in Pakistan mobile telecom sector Islamabad (unpublished) 2017 vi, 87 p. : ill. ; 29 cm. +CD Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Marketing to the Faculty of Master Sciences. Includes bibliographical references Thesis Supervisor: Mr. Mubasher Hassan Thesis (MS)-- Riphah international University, 2017 English Marketing Marketing tactics Customer trust Customer loyalty Strategic decision Telecom sector FMS TH