TY  - BOOK
AU  - Imtiaz Saleem (9701)
TI  - Impact of relationship marketing tactics on customer loyalty through mediating role of trust in Pakistan mobile telecom sector
U1  - 658 
PY  - 2017///
CY  - Islamabad
PB  - (unpublished)
KW  - Marketing
KW  - Marketing tactics
KW  - Customer trust
KW  - Customer loyalty
KW  - Strategic decision
KW  - Telecom sector
KW  - FMS
N1  - Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Marketing to the Faculty of Master Sciences; Includes bibliographical references; Thesis Supervisor: Mr. Mubasher Hassan; Thesis (MS)-- Riphah international University, 2017
ER  -