01003nam a22002057a 4500952009600000999001700096040003600113082001300149100002500162245013100187260003500318300003700353500014100390500004000531500004300571502005600614546001200670650010800682942000700790 00104071aIMCbIMCd2017-08-01l0o658 IMTp35016r2017-08-01 00:00:00t1w2017-08-01yTH c19725d19725 cRiphah International University a658bIMT aImtiaz Saleem (9701) aImpact of relationship marketing tactics on customer loyalty through mediating role of trust in Pakistan mobile telecom sector aIslamabadb(unpublished)c2017 avi, 87 p.b: ill.c; 29 cm.e+CD aSubmitted in partial fulfillment of the requirement for the degree of Master of Sciences in Marketing to the Faculty of Master Sciences. aIncludes bibliographical references aThesis Supervisor: Mr. Mubasher Hassan aThesis (MS)-- Riphah international University, 2017 aEnglish aMarketingvMarketing tacticsvCustomer trustvCustomer loyaltyvStrategic decisionvTelecom sectorvFMS cTH