TY - BOOK AU - Carvill, Michelle TI - The business of being social: a practical guide to harnessing the power of Facebook, Twitter, Linkedln, You Tube for all the business SN - 9781780591704 (pbk) U1 - 658.872 PY - 2013/// CY - United Kingdom PB - Crimson KW - Internet marketing KW - Marketing management KW - Social media KW - Brand reputation KW - Brand management KW - Facebook KW - You tube KW - Twitter KW - NCUK ER -