Impact of store level promotion and price conciousness on impulse buying with moderating role of purchasing power
- Islamabad (unpublished) 2017
- v, 67 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirement of the degree of Master of Sciences in Management Sciences to the Faculty of Management Sciences. Includes bibliographical references Thesis Supervisor: Dr. Abdul Qayyum
Thesis (MS)--Riphah International University, 2017