Naveed Arshad (16887)

Impact of store level promotion and price conciousness on impulse buying with moderating role of purchasing power - Islamabad (unpublished) 2017 - v, 67 p. : ill. ; 29 cm. +CD

Submitted in partial fulfillment of the requirement of the degree of Master of Sciences in Management Sciences to the Faculty of Management Sciences. Includes bibliographical references Thesis Supervisor: Dr. Abdul Qayyum

Thesis (MS)--Riphah International University, 2017


English


Management sciences--Consumer behaviour--Purchasing power--Customer attitudes--Price conscousness--Decision making--FMS

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