00859nam a22001697a 4500040003600000082001300036100002600049245011800075260003500193300003600228500015400264500004000418500004000458502005500498546001200553650012400565 cRiphah International University a658bNAV aNaveed Arshad (16887) aImpact of store level promotion and price conciousness on impulse buying with moderating role of purchasing power aIslamabadb(unpublished)c2017 av, 67 p.b: ill.c; 29 cm.e+CD aSubmitted in partial fulfillment of the requirement of the degree of Master of Sciences in Management Sciences to the Faculty of Management Sciences. aIncludes bibliographical references aThesis Supervisor: Dr. Abdul Qayyum aThesis (MS)--Riphah International University, 2017 aEnglish aManagement sciencesvConsumer behaviourvPurchasing powervCustomer attitudesvPrice conscousnessvDecision makingvFMS