TY  - BOOK
AU  - Naveed Arshad (16887)
TI  - Impact of store level promotion and price conciousness on impulse buying with moderating role of purchasing power
U1  - 658 
PY  - 2017///
CY  - Islamabad
PB  - (unpublished)
KW  - Management sciences
KW  - Consumer behaviour
KW  - Purchasing power
KW  - Customer attitudes
KW  - Price conscousness
KW  - Decision making
KW  - FMS
N1  - Submitted in partial fulfillment of the requirement of the degree of Master of Sciences in Management Sciences to the Faculty of Management Sciences; Includes bibliographical references; Thesis Supervisor: Dr. Abdul Qayyum; Thesis (MS)--Riphah International University, 2017
ER  -