The impact of service quality, perceived value and service price on customer loyalty with mediating effect of customer satisfaction in cellular companies
- Islamabad (unpublished) 2017
- 51 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirement of the degree of Master of Sciences in Management Sciences to the Faculty of Management Sciences. Includes bibliographical references Thesis Supervisor: Dr. Shahzad Ahmad Khan
Thesis (MS)--Riphah International University, 2017