Rana Muhammad Faraz (17109)

The impact of service quality, perceived value and service price on customer loyalty with mediating effect of customer satisfaction in cellular companies - Islamabad (unpublished) 2017 - 51 p. : ill. ; 29 cm. +CD

Submitted in partial fulfillment of the requirement of the degree of Master of Sciences in Management Sciences to the Faculty of Management Sciences. Includes bibliographical references Thesis Supervisor: Dr. Shahzad Ahmad Khan

Thesis (MS)--Riphah International University, 2017


English


Management sciences--Customer satisfaction--Decision making--Customer loyality--Cellular companies--Service quality--FMS

658 / FAR