Jobber, David  Fiona Ellis-Chadwick <br/><br/>
Principles and practice of marketing 

 - London  Mc Graw Hill  2016 
 - xxi, 813 p.  : ill., Col.   ; 26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780077174149 (pbk) 0077174143 (pbk) 9780077174156 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Marketing planning--Marketing analysis--Information systems--Marketing communications--Ethical issues--Digital marketing--NCUK
<br/><br/><label>Dewey Class. No.: </label>658.08  / JOB