00546nam a22001457a 4500020002400000020002100024020002400045082001600069100004000085245004100125260003100166300004100197500002000238650014200258  a9780077174149 (pbk)  a0077174143 (pbk)  a9780077174156 (pbk)  a658.08bJOB  aJobber, DavidaFiona Ellis-Chadwick  aPrinciples and practice of marketing  aLondonbMc Graw Hillc2016  axxi, 813 p.b: ill., Col. c; 26 cm.  aIncludes index.  aMarketingvMarketing planningvMarketing analysisvInformation systemsvMarketing communicationsvEthical issuesvDigital marketingvNCUK