00618nam a22001817a 4500 0 0 0 0 EVC EVC 2017-12-04 Purchased: Progressive International 9753.86 2 2 658.08 JOB 27488 2025-04-04 00:00:00 2025-03-21 1 2017-12-04 BK 20802 20802 9780077174149 (pbk) 0077174143 (pbk) 9780077174156 (pbk) 658.08 JOB Jobber, David Fiona Ellis-Chadwick Principles and practice of marketing London Mc Graw Hill 2016 xxi, 813 p. : ill., Col. ; 26 cm. Includes index. Marketing Marketing planning Marketing analysis Information systems Marketing communications Ethical issues Digital marketing NCUK BK