TY  - BOOK
AU  - Jobber, David
TI  - Principles and practice of marketing
SN  - 9780077174149 (pbk)
U1  - 658.08 
PY  - 2016///
CY  - London
PB  - Mc Graw Hill
KW  - Marketing
KW  - Marketing planning
KW  - Marketing analysis
KW  - Information systems
KW  - Marketing communications
KW  - Ethical issues
KW  - Digital marketing
KW  - NCUK
N1  - Includes index
ER  -