Interactive role of in-store environment and consumer's emotional intelligence on impulse buying behavior
- Islamabad (unpublished) 2017
- 78 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Management Sciences to the Faculty of Management Sciences Includes bibliographical references Thesis Supervisor: Mr. Mubashar Hassan Zia
Thesis (MS)-- Riphah International Universty, 2017