Interactive role of in-store environment and consumer's emotional intelligence on impulse buying behavior - Amna Umair (17064) (Islamabad (unpublished), 2017)
Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Management Sciences to the Faculty of Management Sciences
Includes bibliographical references
Thesis Supervisor: Mr. Mubashar Hassan Zia
Thesis (MS)-- Riphah International Universty, 2017
English
Keywords: Management sciences -- Consumer behavior -- Customer relations -- Quality management -- Employee performance -- FMS