Impact of service quality and customer's perceived value on word of mouth moderating role of gender - Umair Khalid (17063) (Islamabad (unpublished), 2017)
Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Management Sciences to the Faculty of Management Sciences
Includes bibliographical references
Thesis Supervisor: Mr. Mubashar Hassan Zia
Thesis (MS)-- Riphah International University, 2017
English
Keywords: Management sciences -- Decision making -- Organizational strategies -- Employee performance -- Customer's relation -- Quality improvement -- FMS