Armstrong, Gary  Philip Kotler <br/><br/>
Marketing  an introduction 

 - Singapore  Pearson Education  2003 
 - xxvi, 627 p.  : ill.  ; 25 cm. 
<br/><br/><label>ISBN: </label>8129700123 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Marketing process--Marketing environment--Consumer behavior--Life-cycle strategies--Supply chain management--Marketing communications--Marketing and society--Market segmentation--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / ARM