TY  - BOOK
AU  - Armstrong,Gary
TI  - Marketing: an introduction
SN  - 8129700123 (pbk)
U1  - 658.8 
PY  - 2003///
CY  - Singapore
PB  - Pearson Education
KW  - Marketing
KW  - Marketing process
KW  - Marketing environment
KW  - Consumer behavior
KW  - Life-cycle strategies
KW  - Supply chain management
KW  - Marketing communications
KW  - Marketing and society
KW  - Market segmentation
KW  - FMS
ER  -