00874nam a22001817a 4500040003600000082001300036100002800049245012800077260003500205300003700240500012400277500004000401500004700441502005500488546001200543650009600555856004100651  cRiphah International University  a658bHAF  aMuhamamd Hafeez (19452)  aRole of consumers in an online brand community and its effect on social capital, and brand loyaltybskepticism as moderator  aIslamabadb(unpublished)c2017  aiv, 66 p.b: ill.c; 29 cm.e+CD  aSubmitted in fulfillment of the requirements for the degree of Master of Sciences to the Faculty of Management Sciences  aIncludes bibliographical references  aThesis supervisor: Mr. Mubashar Hassan Zia  aThesis (MS)--Riphah International University, 2017  aEnglish  aManagement sciencesvSocial capitalvCapital accumulationsvBrand loyalityvSkepticismvFMS  zMr. Mubashar Hassan Zia (supervisor)