Impact of interpersonal influence and materialism on impulsive buying behavior moderating role of consumer emotional intelligence
- Islamabad (unpublished) 2018
- ix, 55 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirement for the degree of Master of Science to the Faculty of Management Sciences. Includes bibliographical references and appendix Thesis Supervisor: Mr. Mubashar Hassan Zia
Thesis (MS)--Riphah International University, 2018