Shumaila Waheed (18436)

Impact of interpersonal influence and materialism on impulsive buying behavior moderating role of consumer emotional intelligence - Islamabad (unpublished) 2018 - ix, 55 p. : ill. ; 29 cm. +CD

Submitted in partial fulfillment of the requirement for the degree of Master of Science to the Faculty of Management Sciences. Includes bibliographical references and appendix Thesis Supervisor: Mr. Mubashar Hassan Zia

Thesis (MS)--Riphah International University, 2018


English


Management sciences--Impulsive buying behavior--Customer emotional intelligence--Interpersonal influence--Materialism--FMS

658 / SHU