the ideas behind the methods Mook, Douglas G. creator text New York W. W. Norton and company 2001 monographic xv, 573 p. ill. 24cm. Includes appendix, references and index Psychology Psychological research Research Methodology Testing our ideas Experimental control Obscuring factors Quasi-experiments Research psychology Pop psychology Intutive psychology FSS RICPP 150.72 MOO 9780393976205 (hbk)