Winer, Russell S.  Ravi Dhar <br/><br/>
Marketing management 

 - Noida  Pearson India Education Services Pvt. Ltd.  2015 
 - 492 p.  : ill.  ; 26 cm. 
<br/><br/> Included bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789332543140 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences<br/>Marketing management--Marketing environment--Consumer behavior--Market segmentation--Pricing policies--Sales promotion--Services marketing--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIN