00528nam a22001217a 4500020002400000082001500024100003300039245002500072260006000097300002900157500005100186650016900237  a9789332543140 (pbk)  a658.8bWIN  aWiner, Russell S.aRavi Dhar  aMarketing management  aNoidabPearson India Education Services Pvt. Ltd.c2015  a492 p.b: ill.c; 26 cm.  aIncluded bibliographical references and index.  aManagement sciencesaMarketing managementvMarketing environmentvConsumer behaviorvMarket segmentationvPricing policiesvSales promotionvServices marketingvFMS