TY  - BOOK
AU  - Winer, Russell S.
TI  - Marketing management
SN  - 9789332543140 (pbk)
U1  - 658.8 
PY  - 2015///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd.
KW  - Management sciences
KW  - Marketing management
KW  - Marketing environment
KW  - Consumer behavior
KW  - Market segmentation
KW  - Pricing policies
KW  - Sales promotion
KW  - Services marketing
KW  - FMS
N1  - Included bibliographical references and index
ER  -