Sharma, Sangeeta  Singh, Raghuvir <br/><br/>
Advertising  Planning and implementation 

 - Delhi  PHI Learning  2017 
 - xviii, 478 p.  : ill.  ; 23.5 cm. 
<br/><br/><label>ISBN: </label>9788120329737 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising-Management--Consumer's knowledge--Advertising research--Advertising planning--Advertising media--Web advertising--Strategies and techniques--Media planning--Advertising organizations--Advertising results--FMS
<br/><br/><label>Dewey Class. No.: </label>659.1  / SHA