00573nam a22001337a 4500 9788120329737 (pbk) 659.1 SHA Sharma, Sangeeta Singh, Raghuvir Advertising Planning and implementation Delhi PHI Learning 2017 xviii, 478 p. : ill. ; 23.5 cm. Advertising-Management Consumer's knowledge Advertising research Advertising planning Advertising media Web advertising Strategies and techniques Media planning Advertising organizations Advertising results FMS BK 0 0 0 0 GGL GGL 2018-09-08 Purchased:Allied Book Company 809.75 0 659.1 SHA 37137 2018-09-08 00:00:00 1 BK 0 0 0 0 GGL GGL 2018-09-08 Purchased:Allied Book Company 809.75 0 659.1 SHA 37034 2018-09-08 00:00:00 2 BK 23095 23095