TY  - BOOK
AU  - Sharma, Sangeeta
TI  - Advertising: Planning and implementation
SN  - 9788120329737 (pbk)
U1  - 659.1 
PY  - 2017///
CY  - Delhi
PB  - PHI Learning
KW  - Advertising-Management
KW  - Consumer's knowledge
KW  - Advertising research
KW  - Advertising planning
KW  - Advertising media
KW  - Web advertising
KW  - Strategies and techniques
KW  - Media planning
KW  - Advertising organizations
KW  - Advertising results
KW  - FMS
ER  -