00847nam a22001577a 4500020002400000082001500024100003800039245004500077260003000122300003800152650022500190942000700415952012500422952012500547999001700672  a9788120329737 (pbk)  a659.1bSHA  aSharma, SangeetaaSingh, Raghuvir  aAdvertisingbPlanning and implementation  aDelhibPHI Learningc2017  axviii, 478 p.b: ill.c; 23.5 cm.  aAdvertising-ManagementvConsumer's knowledgevAdvertising researchvAdvertising planningvAdvertising mediavWeb advertisingvStrategies and techniquesvMedia planningvAdvertising organizationsvAdvertising resultsvFMS  cBK  00104070aGGLbGGLd2018-09-08ePurchased:Allied Book Companyg809.75l0o659.1 SHAp37137r2018-09-08 00:00:00t1yBK  00104070aGGLbGGLd2018-09-08ePurchased:Allied Book Companyg809.75l0o659.1 SHAp37034r2018-09-08 00:00:00t2yBK  c23095d23095