Pillai, R.S.N.  Bagavathi  S. Kala <br/><br/>
Marketing management 

 - New Delhi  S. Chand and Company Limited.  2018 
 - xii, 548 p.  : ill.  ; 24 cm. 
<br/><br/> Included appendix. 
<br/><br/><label>ISBN: </label>9788121932448 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences<br/>Marketing --Marketing environment--Consumer behavior--Market segmentation--Pricing policies--Sales promotion--Services marketing--RSBM--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / PIL