TY  - BOOK
AU  - Pillai, R.S.N.
TI  - Marketing management
SN  - 9788121932448 (pbk)
U1  - 658.8 
PY  - 2018///
CY  - New Delhi
PB  - S. Chand and Company Limited.
KW  - Management sciences
KW  - Marketing
KW  - Marketing environment
KW  - Consumer behavior
KW  - Market segmentation
KW  - Pricing policies
KW  - Sales promotion
KW  - Services marketing
KW  - RSBM
KW  - FMS
N1  - Included appendix
ER  -