Singh, Harjit

Retail management a global perspective text and cases - New Delhi S. Chand and Company 2014 - xxxii, 871 p. : ill. ; 24 cm

Includes Index.

8121932076 (pbk)


Marketing management
Retail management
Retailing formats
Consumer behavior
strategic planning
Financial strategy--Consumer characteristics--Nontraditional retailing--Situation analysis--Branding- Marketing--Planning--Management--FMS--RSBM

658.87 / SIN