Singh, Harjit
Retail management a global perspective text and cases
- New Delhi S. Chand and Company 2014
- xxxii, 871 p. : ill. ; 24 cm
Includes Index.
8121932076 (pbk)
Marketing management
Retail management
Retailing formats
Consumer behavior
strategic planning
Financial strategy--Consumer characteristics--Nontraditional retailing--Situation analysis--Branding- Marketing--Planning--Management--FMS--RSBM
658.87 / SIN