Chaffey, Dave
E-Business and E-Commerce management strategy, implementation and practice
- Noida Dorling Kindersley 2011
- xxviii, 663 p. : ill. ; 25 cm.
Includes index.
9788131725184 (pbk)
Electronic commerce
Management sciences--Electronic communications--Global market place--E-business services--Web technology--E-Commerce--E-marketing--E-Business--FMS--RSBM
658.872 / CHA