Chaffey, Dave

E-Business and E-Commerce management strategy, implementation and practice - Noida Dorling Kindersley 2011 - xxviii, 663 p. : ill. ; 25 cm.

Includes index.

9788131725184 (pbk)


Electronic commerce
Management sciences--Electronic communications--Global market place--E-business services--Web technology--E-Commerce--E-marketing--E-Business--FMS--RSBM

658.872 / CHA