E-Business and E-Commerce management
strategy, implementation and practice
Chaffey, Dave
creator
text
Noida
Dorling Kindersley
2011
monographic
xxviii, 663 p. : ill. ; 25 cm.
Includes index.
Electronic commerce Management sciences
Electronic communications
Global market place
E-business services
Web technology
E-Commerce
E-marketing
E-Business
FMS
RSBM
658.872 CHA
9788131725184 (pbk)