Gupta, Ruchi <br/><br/>
Advertising  principles and practice (with 17 recent Indian case studies) 

 - Ram Nagar  S. Chand Publishing  2015 
 - xi, 402 p.  : ill.  ; 24 cm. 
<br/><br/> Includes case study and glossary. 
<br/><br/><label>ISBN: </label>9788121940016 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Marketing--Advertising-Decisions--Advertising effectiveness--Celebrity endorsements--Advertising appeals--Advertising budget--Online advertising--Marketing mix--FSS--RSBM
<br/><br/><label>Dewey Class. No.: </label>659.1  / GUP