TY  - BOOK
AU  - Gupta, Ruchi
TI  - Advertising: principles and practice (with 17 recent Indian case studies)
SN  - 9788121940016 (pbk)
U1  - 659.1 
PY  - 2015///
CY  - Ram Nagar
PB  - S. Chand Publishing
KW  - Advertising
KW  - Marketing
KW  - Advertising-Decisions
KW  - Advertising effectiveness
KW  - Celebrity endorsements
KW  - Advertising appeals
KW  - Advertising budget
KW  - Online advertising
KW  - Marketing mix
KW  - FSS
KW  - RSBM
N1  - Includes case study and glossary
ER  -