TY - BOOK AU - Sehgal, Ram TI - 9 secrets of Advertising SN - 9788131703823 (pbk) U1 - 659.1 PY - 2007/// CY - New Delhi PB - Tata McGraw-Hill KW - Advertising KW - Management KW - Managing finance KW - Self-Examination KW - Client reviews KW - Media agency KW - Advertiser KW - Efficiency KW - FMS KW - RSBM N1 - Includes index and author profile ER -