Ayesha Saeed (21137) <br/><br/>
The antecedents of brand loyalty  a moderated mediation model of brand trust, brand engagement and brand identification 

 - Islamabad  (unpublished)  2018 
 - v, 84 p.  : ill.  ; 29 cm.  +CD 
<br/><br/> Submitted in partial fulfillment of the requirement for the degree of Master of Science to the Faculty of Management Sciences  Includes bibliographical references and appendix  Thesis Supervisor: Dr. Abdul Qayyum 
<br/><br/>Thesis (MS)--Riphah International University, 2018 
<br/><br/><br/>English 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management--Brand experience--Brand trust--Brand engagement--Brand identification--Brand loyalty--FMS
<br/><br/><label>Dewey Class. No.: </label>658.812  / AYE