TY  - BOOK
AU  - Ayesha Saeed (21137)
TI  - The antecedents of brand loyalty: a moderated mediation model of brand trust, brand engagement and brand identification
U1  - 658.812 
PY  - 2018///
CY  - Islamabad
PB  - (unpublished)
KW  - Marketing management
KW  - Brand experience
KW  - Brand trust
KW  - Brand engagement
KW  - Brand identification
KW  - Brand loyalty
KW  - FMS
N1  - Submitted in partial fulfillment of the requirement for the degree of Master of Science to the Faculty of Management Sciences; Includes bibliographical references and appendix; Thesis Supervisor: Dr. Abdul Qayyum; Thesis (MS)--Riphah International University, 2018
ER  -