01023nam a22001937a 4500040003600000082001700036100002500053245012400078260003500202300003600237500013000273500005300403500004000456502005500496546001200551650011600563952013300679999001700812  cRiphah International University  a658.812bAYE  aAyesha Saeed (21137)  aThe antecedents of brand loyaltyba moderated mediation model of brand trust, brand engagement and brand identification  aIslamabadb(unpublished)c2018  av, 84 p.b: ill.c; 29 cm.e+CD  aSubmitted in partial fulfillment of the requirement for the degree of Master of Science to the Faculty of Management Sciences  aIncludes bibliographical references and appendix  aThesis Supervisor: Dr. Abdul Qayyum  aThesis (MS)--Riphah International University, 2018  aEnglish  aMarketing managementvBrand experiencevBrand trustvBrand engagementvBrand identificationvBrand loyaltyvFMS  00104071aIMCbIMCd2019-01-21eRiphah International Universityl0o658.812 AYEp35780r2019-01-21 00:00:00t1w2019-01-21yTH  c23965d23965