Abdul Wahab (21236)

The impact of brand love, brand image and brand trust on customer loyalty : mediating role of customer engagement - Islamabad (unpublished) 2018 - 73 p. : ill. ; 29 cm. +CD

Submitted in partial fulfilment of the requirement for the degree of Master of Science to the Faculty of Management Sciences Includes bibliographical references and appendix Thesis supervisor: Dr. Shahzad Ahmad Khan

Thesis (MS)--Riphah International University, 2018


English


Management sciences--Brand love--Brand image--Customer loyalty--Brand trust--FMS

658 / WAH