The impact of brand love, brand image and brand trust on customer loyalty : mediating role of customer engagement
- Islamabad (unpublished) 2018
- 73 p. : ill. ; 29 cm. +CD
Submitted in partial fulfilment of the requirement for the degree of Master of Science to the Faculty of Management Sciences Includes bibliographical references and appendix Thesis supervisor: Dr. Shahzad Ahmad Khan
Thesis (MS)--Riphah International University, 2018