TY  - BOOK
AU  - Abdul Wahab (21236)
TI  - The impact of brand love, brand image and brand trust on customer loyalty: : mediating role of customer engagement
U1  - 658 
PY  - 2018///
CY  - Islamabad
PB  - (unpublished)
KW  - Management sciences
KW  - Brand love
KW  - Brand image
KW  - Customer loyalty
KW  - Brand trust
KW  - FMS
N1  - Submitted in partial fulfilment of the requirement for the degree of Master of Science to the Faculty of Management Sciences; Includes bibliographical references and appendix; Thesis supervisor: Dr. Shahzad Ahmad Khan; Thesis (MS)--Riphah International University, 2018
ER  -