TY  - BOOK
AU  - Shariq Zia (13934)
TI  - Is Pakistan ready to go green? a case study on the buying intentions of the Pakistani customers
U1  - 658.812 
PY  - 2018///
CY  - Islamabad
PB  - (unpublished)
KW  - Marketing management
KW  - Social conflict
KW  - Buying power
KW  - Awareness
KW  - Attitude
KW  - FMS
N1  - Submitted in partial fulfilment of the requirement for the degree of Master of Sciences to the Faculty of Management Sciences; Includes bibliographical references and appendix; Thesis Supervisor: Mr. Mubashar Hassan Zia; Thesis (MS)--Riphah International University, 2018
ER  -